What is Local SEO?
In today's digital-first world, businesses can no longer rely on just word of mouth or foot traffic to grow. Whether you’re a café owner, a local service provider, or a retail shop, your potential customers are already searching online—especially through Google. That’s where local SEO in Kolkata becomes crucial. But what exactly is local SEO, and why does it matter for your business? This blog explains everything you need to know about local SEO, how it works, and why it’s essential for businesses targeting a specific location or region. What is Local SEO? Local SEO (Search Engine Optimization) is a digital marketing strategy focused on optimizing a business’s online presence to attract more customers from relevant local searches. These searches often include keywords such as “near me” or specific location names like “electrician in Salt Lake” or “best biryani in South Kolkata.” Unlike traditional SEO, which aims for a broader, often global audience, local SEO helps you rank hig...